So it occurred to me that my kids might enjoy The Lion King (they like roaring). Our TV is really a computer and is hooked up to the internets allowing all kinds of iPlayer and similar streaming goodness.
I guess I'm not unusual in that when I want to find something I google it…
Notice anything about those results… yup, only one of them is legal (I guess). iTunes is in 6th place there. This means they're likely to only get about 4% of clicks on this result set.
This was taken from
http://www.optify.net/inbound-marketing-resources/new-study-how-the-new-face-of-serps-has-altered-the-ctr-curve an Optify Study that is no longer available.
My aim here is to buy the film… not to pirate it. To buy it. Google gives me one option.
I get myself a stiff drink so I can wash away the taste afterwards and search using Bing (I refuse to use it as a verb) and it doesn't even have iTunes as an option…
Am I unusual in that I want to buy downloads of movies? Is it just my choice of search terms?
Or are the content owners getting it ass-backwards?
Surely if the content was available cheaply for single-use streams there would be at least hundreds of thousands of regular customers… do they not want that? Am I being naive?
Do people still have no way to hook the internet up to their TV?! Oh god - that might be true! What an awful, weird idea. My kids have absolutely no idea what is going on when we visit someone and they can't choose what to watch or adverts come on.
I'd love to be able to get content through a Netflix (or some other subscription). I'd pay more in order to get access to a wider range of content.